To many people assume an "original idea" is just something that looks visually different then others. I created the first real free dating and the first one that actually worked. Just like Google created the first real search engine that worked. There is no such thing as a secret. When I came home from work I sat down and I forced myself to code for a hour or 2. The enemy was thinking, whenever I paused or started to think I would force myself to type something, its amazing how much you can get done when you just type. There are only 1000 or so sites in the world with massive traffic, and of those mine is the only one that is run by a single person. It's not possible for thousands of people to be as successful as me. For being successful in building sites you need to give something to the surfer faster or better or both. If you want to do pay per click, you just need to be good at picking words to bid on. For that business its just a matter of repetition and fighting boredom. At the end of the day you just need to sit down and DO it. Most people don't.